The Jaguar Simola Hillclimb 2017 will be the eighth running of the event and is set to continue the growth that it has shown since its inception and build on the record setting success of the 2016 event.
Scheduled for 4-7 May 2017, the Hillclimb is the fourth edition as the Jaguar Simola Hillclimb. Jaguar South Africa’s continued commitment to the event once again allows us be proactive with our planning, and so as the 2015 event came to an end we started on the 2016 edition.
Our objective is to always keep improving the Hillclimb therefore, as always, we have evaluated what was good and not so good from 2015, listened to all our stakeholders, looked at other global events for inspiration and ideas and then decide which factors to implement with the view to make it a better experience for all.
The success of the 2016 Hillclimb, which saw 14,206 people through the gate – including South African sporting heroes Eben Etzebeth, Pieter Steph du Toit, Scarra Ntubeni, Schalk Burger, Siya Kolisi, and Hollywood actor Sharlto Copley (Star of District9, The A-Team, Elysium) – continued to draw unparalleled interest and word of the event has spread far and wide with not only South African interest reaching new heights, but international recognition growing too thanks to superb coverage in Octane Magazine and other motoring publications, as well as on third party video channels. We trended on Twitter over the weekend and activity on Facebook and other social media was at an all-time high, while on track we had a relatively modern Formula One car compete for the first time. And of course, for those who witnessed it who can forget the spectacular Jaguar F-Pace launch, which saw the car being flown over the venue transported by a helicopter.
Whether you have attended the Jaguar Simola Hillclimb before, or not, you won’t want to miss the 2017 event as the line-up of cars and activity promises to be better than ever, while the vibe and excitement levels are the epitome of good entertainment. Whether you are a petrol head, speed lover or just someone who just loves a good time – don’t miss out – you will leave satisfied and enthralled at the spectacle.
As is now the norm, we will host the Speed Festival Charity Golf Day on Thursday 4 May.
Press release by www.speedfestival.co.za.